Personal business bio template
To help you through the process a little more, read through the following steps to write an effective professional bio. The first thing you want to do when writing a professional bio is to introduce yourself with your full name.
Most professional bios are written in the third person to give the writing more of an advertisement feel. State Your Position Or Brand. If you want to get an interview with a potential employer, emphasize your job title and the company you work for currently or in the past. Explain Your Professional Responsibilities. A reader of your professional bio might not know what exactly someone with your job title does. Giving a brief overview of your job or business provides a more well-rounded description of what your work entails.
Try to keep this part of your professional bio under a sentence long. This is an integral part of your professional bio because it explains to the potential employer or customer your motivations for choosing this career. Audiences are most invested in businesses and job candidates who display a passion for their field and explain why they love their work. Describe Accomplishments In Your Career. This is the spot in your website bio when a little bragging about your accomplishments , in a professional way, can actually help you connect with your audience.
This makes the professional biography more relatable to the reader. It gives a picture of who they are aside from their business accomplishments and establishes a deeper connection. Only include hobbies and details that are work-appropriate and make you a more compelling choice to work with. Be Concise. A mistake a lot of people make in their bio is making it too long.
Both consumers and employers have short attention spans. A professional bio that drones on forever will result in them losing interest. Only summarize the most important and relevant details to the reader making a decision about you or your business. Remember, the people reading your bio are suffering from information fatigue. If you don't hook 'em in the first line, you'll lose them quickly. Want to give your professional brand a boost?
Take one of HubSpot Academy's free certification courses. In just one weekend, you can add a line to your resume and bio that's coveted by over 60, marketers. Alright, I know what you may be thinking So what?
It's just a bio. I mean, how many people read professional bios, anyway? The answer: A lot of people. More importantly, though, there's no way to tell exactly who is reading it — and you always want it to be ready for when the right people come across it. And when they do, you want it to catch their eye.
In a good way. You see, while your resume is only useful for when you're actively applying for specific positions, your professional bio is much more visible. It can live on your LinkedIn profile , your company's website, your guest blog posts, your speaker profiles, your Twitter bio , and many other places. Bottom line? People will read your professional bio. Whether they remember it, and whether it makes them care about you, is a matter of how well you present yourself to your intended audience.
Below, we've curated some of the best real professional bio examples we've ever seen on Twitter, Instagram, Facebook, LinkedIn, and the various websites where you might describe yourself. Chimamanda Ngozi Adichie begins her professional bio with an invitation into her world.
In just one sentence, she describes the depth and breadth of her body of work as it has been translated into thirty languages and several publications. Along with her notable writing career, Chimamanda showcases her speaking career which introduces readers to a well-rounded view of who she is as a professional. From there, her bio seamlessly flows into her recent work and a glimpse into how and where she spends her personal time — the United States and Nigeria.
A bio with a hook is sure to keep you reading. What comes next is a unique differentiator in a professional bio. In the body of her professional bio, Chima briefly lists her process at a high level, giving her potential clients a birds-eye view of what they can expect when they book her services. And even if you don't listen to the type of music he produces, it's hard not to listen to his compelling Facebook bio. For instance, consider his tagline, under "About" — " Quiet during the day.
I got goosebumps just imagining a dance club he might play his music in. DJ Nexus's bio brilliance doesn't stop there. DJ Nexus links his Facebook account to his personal website , where he has the space to tell the full story of his background. Here's a preview, below:. In this story, DJ Nexus describes both when he "became known as DJ Nexus" and a company he founded shortly afterward — all before going to college.
This is a terrific lesson for professional bios: Customers want to learn about you. Consider how you might also lead your Facebook visitors off your Facebook page and onto your personal website to learn more about who you are. When it all comes down to it, your professional bio is no different than any other piece of persuasive copy — no matter where it lives. One of the most common mistakes people make is thinking of it as its own beast, separate from other pieces of writing. If you think about it that way, you're far more likely to write something painfully uninteresting.
When you sit down to write your professional bio and you're watching that cursor blinking on the screen, think about how you would introduce a blog post. You don't just dive right into the meat of the thing, now, do you? You start with an introduction. The best bios are often concise around — words , so you don't have a lot of room to play around.
But a single sentence that tees your reader up and provides context for the accomplishments that follow could make the rest of your bio that much more persuasive.
Take Lena Axelsson's bio, for instance. She's a marriage and family therapist — a job where empathy and compassion are a big part of the job description. That's why she chooses to open her bio with a great introductory sentence: "When human beings experience trauma or severe life stressors, it is not uncommon for their lives to unravel.
Then, she goes into why she's passionate about her job, how she helps her clients, and how she caters her approach to each individual patient. The necessary educational information is left for the end, after the reader has been hooked. Your bio doesn't have to be super serious, nor does it have to start with a joke. This bio shows how you can capture your reader's attention by being empathetic and showing how that empathy shapes a valuable professional.
Mark Levy is a small business owner who's taken a more traditional approach to the professional bio on his website — but in a way that takes care to speak to his intended audience.
What we love about his bio is the way he's set it up: On his business' "About" page, he's listed two biographies, which he's labeled "Mark Levy's Biography 1" and "Mark Levy's Biography 2. Click here to see the full version. Like Ann, Mark's given his readers two different options. The first biography is a "short version," which includes a combination of bullet points listing his credentials and a few short paragraphs. The second is the "long version," which is actually even more interesting than the first one.
Because it reads like a story — a compelling one, at that. In fact, it gets really funny at parts. But at the same time, we all know that a great work bio is a necessary document these days. One way to make this dreaded task easier is to use a fill-in-the-blank biography template. When you use the templates provided below, all you have to do is choose one or two sentences from each of the four categories and add your details.
Written by: Austin Distel. Most people choose to include their full name, including surname, at the start of their bio. However, if your website URL or personal brand is already your full name, you can shorten it to just your first name. Your experience: mention any key roles you held in the past and how you came to be where you are today. Stories like this show readers your journey and give an insight into your specialisms and professional skills.
Attend dog shows with your puppy? Rock climbing in the mountains? Personal story: share a personal anecdote to add a splash of personality. It can be anything from the disastrous first birthday party you held for your daughter to the time you were taken in by a local family after getting lost in Mongolia. Where to display your personal bio Your personal bio can be displayed anywhere that you might want people to find out more about you.
Twitter: cramming a personal bio into characters can be hard, but it can also be a great lesson in identifying what information matters the most use up as many of the characters as you can, as those with longer bios tend to have more followers. LinkedIn: the summary section of your LinkedIn profile gives you up to 2, characters to use. Instagram: at characters, you have just a few words to explain who you are and what you do on Instagram--use them wisely.
Guest posts: bylined articles need a couple of sentences about the author. Make it engaging to encourage readers to click through to your site or remember your name. Get inspired: fun personal bio examples 1 Twitter bio example: Sally Fox.
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