Volvo ycc case study pdf

Truth is the drivers are using their smartphones while they are driving. This is a theme that is becoming more and more apparent as technology becomes cheaper. How can this problem be addressed so that the drivers of this Nation can feel safe without wondering what the driver next to them is doing on their cell phone.

A Federal proposal that would ensure a nationwide ban on cell phone use while driving would help accomplish this. The proposal would allow officers to stop any driver that is using a cell phone as a primary offense. This means that if you have a cell phone in your hands for any reason you can be stopped By moving the gear lever and handbrake, the center console has shallow compartment keys, mobile phones, and so forth, with a sliding back compartment capable of storing a purse out of sight.

Nowadays, men will also carry many staff especially business men, so they can full use the smart storage they YCC provided. Mostly of the men would like to have a comfortable position when driving, and so the personalized driving position will become something that men most enjoy. In the future models, the cars can provide an auto-driving mode on the highway and also auto-parking mode. If the drivers feel asleep when driving on the highway, he or she can have a nap in the car with the auto-driving mode.

And for The customer's needs, wants and expectations are changing at an exponential rate posing great challenges to the companies. For surviving and thriving in this scenario companies need to develop effective brand positioning strategies. Positioning helps customers know the real differences among competing products so that they can choose the one that is most valuable and useful to them.

It was envisioned by the Tata Group former chairman Ratan Tata himself. And how finally after four years of it commercial launch, understanding the It will explain how grids are different form the current electricity infrastructure in the united states.

The second case study is about Proctor and Gamble, discussing the size and some of the products they provide, profit, and revenue. The changes that are to be implemented are not going over very good; change is difficult, with the form of communication provided to staff throughout the company. The next case study was about credit card companies and how much knowledge they have about consumers. The strategy they use to learn about you and your interests, by what you purchase with the card.

Is this an invasion of privacy? The following case study is about computers and cell phone; all Americans have this form of commutations of some sort, for personal and business use. The problems with these for of commutation is using cell phones while driving, even texting in the car is becoming a serious problem.

Using computers is even causing injuries, such as carp tunnel. The Psychology of Road Rage: A discussion of psychological explanations of road rage and policy implications. Progress can be both good and bad, like everything the good is nearly always better than the bad. This is evidently proven from the things that have been invented over time. Going back years from now it is evident that changes have been significant everywhere across the world and in nearly every case it is the tools that we have shaped that are now shaping us, this is becoming a problem in many cases.

Starting right back when the hammer was invented. On closer inspection one could see that there was no hood, that is, no access panel permitting access to the cars engine. Engine maintenance required taking out the whole front end of the car body, preferably in some establishment with the required space and equipment.

This was not supposed to happen often, as the engine was designed to need an oil change only after 50, km 32, miles and to automatically send a radio message to a garage a short time before any required maintenance. Filling the windshield washer tank was done by a capless ball valve, right next to the capless gas tank ball valve. Volvo surveys had found among many other things that women drivers considered caps to be a major nuisance.

The car featured run-flat tires, like those of wheeled armoured vehicles, in order to be able to drive all the way to a garage after a puncture and thus avoid having to change a tire by the side of the road. Entry into the car was by the means of two Gull-wing doors on the sides. It also had an upwards opening hatchback door giving access to the trunk and cargo area.

All three doors were motorized for a sensor-based keyless entry. Pressing on a single button on the keychain automatically opened the nearest door, making it easy for somebody holding bags of groceries or other sundries to get the things in the car without putting anything on the pavement or the sidewalk. The interior was maximized for easy storage and good looks. All of the textile panels or textile parts such as the seat pads or the door sides could be removed easily to change the color schemes and vary textures.

The head rests had indentations to. The shifting column and the hand brake were removed from the center console to give the front seat passengers easier access to the large storage compartments located within the dashboard. The rear seat could fold up, as in some movie houses and theaters or as is the case with the jump seat of some planes and limousines, making it easy for the driver to get a fairly big item in the car without opening the hatchback.

The bumpers and body cladding were made from tough, dentresistant materials. The hybrid engine was economical and powerful. Meeting the need of its target customers: Understanding the psychology of consumption in cars: As Volvo rightly understood that if they can meet the expectation of the woman, they can actually exceed the expectation of men. As early as the s, Volvo formed a women's reference group composed of female employees. This group was called upon to test and assess new models at an early stage of development.

Additionally, a women's focus group was convened in California for the development of the XC90 SUV, which was launched in Understanding what factors influences buying decision for a consumer when it comes to a car Satisfying the needs of the desired segment here it was based on the demographic factor : Gender. Better positioning of the product and making the consumers reach to the desired state of satisfaction.

Studying the motivation process in a reverse way in purchasing of a car: The idea for an all-female design team responsible for all decisions in developing a concept car was initiated in the fall of In June , a small group of female Volvo employees.

For Volvo, and the auto industry, the YCC project marked a new way of thinking. Men typically dominate the car industry, and the YCC was the first project to employ a design team on which women made all of the development decisions.

The Gender Marketing: Gender Marketing refers to both male and female and it is hugely effected by the socio economic condition of a purchase behaviour.

Volvo used woman as the gender to target simply because Women not only buy for themselves but influence the purchase decision of others also. Women not only buy for themselves but for the entire social network surrounded by them.

If a marketer can satisfy a womans needs then she will be an extremely loyal customer and can be someone who brings more business to the farm. The design elements which women value in the car are 1. Head rest should be designed as such that it should be adjustable and should have a room for ponytail while driving comfortably. As the car is used by women for their daily needs it becomes necessary that the car has to have ample space for storing things like shopping items, groceries and other stuff 3.

There should be enough leg room space at the rear side of the car as the space could be used to accommodate other things when the rear seats are not used. The doors of the car have been designed as such that they open widely and it is easy to get inside the car.

The car was also designed in a way that the front part of it was low so that it would be easy for women to get a proper judgment while driving. The car also had parallel parking system where in the system would assist the driver in parking.

Exteriors of the car were made of a material that would be easy to clean it and require minimal attention. Women want their car to be like their kitchen which is smart, personalized, saves time and easy to maintain. The designs elements which were developed in the concept car were developed for the women and by the women, these were done after studying the driving habits of women and the driving habits of men are completely different from women Women want a car that is easy to maintain and should not take much of their time while men love their toys and want it to be unique.

Men dont need extra storage space to store their goods, if they need to store or carry something they would prefer a pick up vehicle however few features like storage for mobile and drink holder could be useful.

In terms of design men seek designs that are tall, sharp and carved to show the extra muscle in the car, for them car is a replica of themselves and what they stand for, For example a sophisticated person would prefer a sedan with long body A sports person would opt for a 4x4 SUV as this matches his persona The design of doors would also be important as they would help the driver to get in easily. Parking would be useful in few cars as men have better judgement skills.

That is why the rear seats resemble cinema seats - normally folded up out of the way until someone needs them. This frees up large amounts of luggage space in the rear seat, easily accessed through the wide door.

Passengers simply lower a seat each as they get in. The YCC is a one-off concept car, a Volvo showcase for sharing bright ideas and solutions with the world. The most popular solutions will be those that stand the best chance of appearing in a future production model. And when the door opens upwards, the drop-down door sill rotates simultaneously, so getting in and out is so much easier. The YCC designers were happy to oblige. When the gull-wing door opens, the drop-down sill below it opens down out of the way, so you do not need to climb in over it.

The ride height is automatically returned to Hi mode for door opening, a comfortable height for those getting in. If you have a lot to carry, you can make the YCC open the door automatically when you reach it. You simply activate Auto-Open using the key before you pick up your bags, then, when you stand by the rear wheel, the relevant side door will be opened for you. If you go to the back of the car, the tailgate opens instead. Your actual driving position and line of vision is very important for both safety and comfort in reaching all the controls.

This is how it works. Your whole body is scanned at the dealership, then the data on your relative proportions height, leg length, arm length is used to define a driving position just for you. This is stored in digital form on your personal key unit. The result is a recommended fully personalised driving position with the best line of vision for you. If you want to alter the stored position, you can change the settings of the various car components in the system, then store that set of data on your key unit.

The system will warn you if your line of vision is wrong by means of the lenticular hologram, which looks like a stylised eye displayed on the A-pillar, between windscreen and door. The exterior design of the car has also been developed specifically to help the driver see better.

The YCC gives you all-round flexibility. You can choose the ride height - either Hi, if you like a commanding view of the road, or Lo, for a sportier feel.

And you can radically change the look of the car interior whenever you feel like it. Each of these has a matching carpet - also easy to swap over - for a whole range of styles inspired by home interior design. We realised that it could just as easily be done from the side of the car.

One for petrol, the other for washer fluid. No fumbling with filler caps or bonnet latches! With the windscreen washer fluid filler outside the car, no bonnet was needed, at least of the conventional type. Volvo service staff are the only ones who ever need to access the engine, when the time comes for routine service. When service is due, the car automatically notifies a service centre of your choice.

The service centre then suggests an appointment time for you, that you can confirm or reject.. The YCC also carries out its own diagnostic checks at regular intervals and notifies your service centre if anything needs attention. This also ensures that any spare parts or materials will be there when they are needed.